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Healthy Roster provides patient engagement, care coordination, telemedicine and outreach tools for Sports Medicine, Orthopedics and other medical specialties. We enable patients to communicate with providers, reducing communication gaps, phone tag, and readmissions. Use with Home Health & SNF’s to manage CJR and Cardiac bundled payments.


Sports Medicine Outreach and Engagement Platform


Interview with Dr. Laurence Gordon

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  Laurence R Gordon DO, Internal Medicine/Pediatrics for Aspirus

Laurence R Gordon DO, Internal Medicine/Pediatrics for Aspirus

Recently, our co-founder and president Dan Fronczak had the opportunity to talk with Laurence R. Gordon, DO, who specializes in Internal Medicine and Pediatrics with Aspirus and serves as Team Physician for DC Everest High School in Wisconsin. We were excited to hear about Dr. Gordon’s use of Healthy Roster and love seeing how our platform is fostering better communication between physicians, coaches, parents and athletic trainers.

Keep reading to learn more about how Dr. Gordon is serving his community, how and why he uses Healthy Roster and the value he sees in the platform:

Tell us a little bit about the work you do in your community:

I have been in the Wausau, Wisconsin area for about 14 years. I was at Wausau East High School for about 8 years, and then I moved over to DC Everest High School where I serve as their team physician. My time is all donated. I cover varsity football games home and away. I also cover both girls and boys basketball home games at both the varsity and JV levels. I spend about 200 hours a year at the school. I’ll cover other selected events as needed. The athletic trainer and I cover football together. I do it because I love it. In the beginning, it certainly helped me build my practice and got me some visibility, but I just like taking care of the kids.

How do you utilize Healthy Roster?

Healthy Roster is a great tool! I’m probably actively using the app about seven times a day. As a physician, there are a few features that really stand out. Number one, I can enter things in the system myself. You give a kid a note about “limited activity”, but there’s no way of knowing or seeing if they’re really bringing that note to the school. So I tell them I know you’re in the Healthy Roster system so I’m putting this info in. The kids are surprised, and I tell them the reason I do so is to make sure we’re all on the same page to get you the best care possible. This is not about limiting playing time, this is about getting them better faster, so they can play sooner and play more. Second, I think we’re finally at a day and age where coaches do not want to jeopardize the kid’s health. Coaches today understand that what the doctor and athletic trainer advise is the best option for their athlete, and Healthy Roster has certainly helped in this regard.

You use the app quite a bit. Why do you think a mobile EMR (Electronic Medical Record) is important?

Because I’m the overall physician, I get notifications for every athlete in Healthy Roster, so there are days where in the matter of a half an hour I may get 10 Healthy Roster alerts. If I feel it’s urgent, I’ll use Healthy Roster to send a message back about what is needed to get done for the athlete.

We’ve needed something like this for a long time because everyone is mobile now - parents, coaches, athletic trainers and doctors. We used to carry the forms on the sidelines, but you can now actually fill those forms out easier on your app, and they’re more secure.

 DC Everest High School Football Team

DC Everest High School Football Team

Are there any other benefits of Healthy Roster that you think are important for providers to be aware of?

I think overall now, because of Healthy Roster, providers are doing a better job of documenting what’s going on and making people more aware. Healthy Roster also helps the providers receive the credit for the work they do. Everyone is different, but what I found valuable as a physician is I can choose whether to get all of the alerts or just have access to the information without receiving notifications. I prefer getting the alerts because I can manage it, but I can also see why some physicians would just want to be affiliated with the group for gathering information. As an example, in the winter I saw all these alerts that said ‘rash, rash, rash,’ and I was like is this the wrestling team? I asked myself, do we have a mat problem? So sometimes I can spot trends that others cannot and I credit that to the services Healthy Roster provides.

We want to thank Dr. Gordon for speaking with us and for all the work he does (for no cost!) for DC Everest High School.

All Star Athletic Trainer: Alex Salinas

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Alex Salinas, MS, AT, ATC, CSAS - The Center for Physical Rehabilitation (CPR) / Forest Hills Northern High School


Alex Salinas still can’t figure out why he became an athletic trainer, but he knows exactly why he has stayed in the profession: the relationships he’s fostered and the continual challenge of his role. Alex provides athletic training services to Forest Hills Northern High School in Grand Rapid, Michigan in association with The Center for Physical Rehabilitation. Along with earning his B.S. in Athletic Training from Grand Valley State University in 2012, Alex also received an M.S. in Exercise Science with a concentration in Sports Medicine from the University of Delaware in 2014.

During his career, Alex has been honored with multiple recognitions and awards, including being recognized as the CPR Shining Star in 2017 and the GVSU 2017-2018 Preceptor of the Year. Forest Hills Northern High School has been designated as a NATA Safe Sports School and is part of the 1st Team (2017-2020) during Alex’s tenure.

Healthy Roster Marketing & Engagement Specialist Sarah Emery has been impressed with Alex’s use of the Healthy Roster platform, especially the Reports features:

“I’ve loved seeing how Alex has used Healthy Roster to further his success as an athletic trainer. He has been able to validate the costs of the treatments services he provides to Forest Hills Northern High School and have a deeper understanding of the injuries that have occurred over the past year. He’s been able to take Healthy Roster’s already robust data and reporting features and tailor the information to help keep his athletes safer and healthier while also demonstrating the value athletic trainers bring to our world.”

To hear from Alex himself about his experiences in the athletic training field, check out his responses below:

Why did you become an Athletic Trainer?

You know, this question is posed to me a few times each year and I still can't figure out why I became an AT. I was originally pre-physical therapy, but after my first clinical rotation in the GVSU AT program (at Calvin College, also in Grand Rapids), I knew that I wanted AT as my primary focus. I'm competitive by nature and being around athletes seems to supplement that well. I may not know why I became an AT, but I know why I have stayed an AT: the relationships with peers, mentors, parents, coaches, and the student-athletes. Plus, I enjoy challenges and athletic training has plenty of those ranging from rehabilitation to difficult conversations.

Without sharing any PHI of course, what is your most memorable moment as an Athletic Trainer?

I could pretty much list any soccer playoff game as well as a handful of basketball and football games, but the wins/losses are the easy memories to dredge up. Genuine "thank-you's" help keep the motor running. There is a particular sporting event that comes to mind, but it's difficult to explain in so few words. I will put it like this:  it was such a stellar performance on the track that I knew it ensured the student-athlete would be able to take their talents to the collegiate level, both athletically and academically.

What advice would you give others, either in the profession or considering becoming an Athletic Trainer?

For people in the profession: keep showing up and maintaining a high standard of care. Thank you for what you do. Take time for yourself each day and have a support system inside or outside of the profession. Keep work at work and do not bring it home.

For those considering entering the profession: there is no better time to become an athletic trainer.  Our predecessors have laid a foundation for success. We continue to gain support from local/state legislature and current ATs are setting examples in their communities. High school students, speak with your AT about what they perceive as the pros and cons as well as possible observation hours. College students, speak to your advisors!

What do you feel people outside of your profession should know about Athletic Trainers?

We are your sports medicine resource. While all of us can tape ankles (probably blindfolded, too), we do so much more than that. Being on the sideline is the tip of the iceberg and the fun part of the job. We can help you or your child(ren) maintain or get back to optimum health. Seeing people return to a sport they enjoy is a reward in itself.

What is the key to being successful in Athletic Training?  

You have to "show up" every day. Yes, there are less glamorous parts of the job and yes, you're busy--but it's part of the job! Communicate, communicate, communicate.  Document and hold yourself and patients accountable. Understand that mistakes are inevitable--no one is perfect--learn from those mistakes. Do not take yourself too seriously and keep the ego in check.  Winning is great, patient health is greater. Oh, and dry clothes and socks go a long way, so acquire rain gear and water resistant shoes before it is too late. Like many things, it is better to have it and not need it than to need it and not have it.

Healthy Roster Launches Branded Kiosks for Customers

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 Healthy Roster Outreach Kiosk with Dayton Children' at South Metro Sports Complex

Dayton Children's is the first to partner with Healthy Roster in launching their own branded Outreach Kiosks! These stand-alone devices can be used at middle schools, sports complexes, businesses, factories, and even retail establishments. 

These kiosks will allow injured athletes to connect with an Athletic Trainer remotely.

Dayton Children's is extending their Sports Medicine department's reach and providing immediate engagement to places and people they traditionally have not been able to support on a daily basis!


Athletic Trainers Show Value Through Healthy Roster

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A recent study shows each Athletic Trainer who uses Healthy Roster (2 Minute Intro Video) produces roughly $90,000 in profit per year for their hospital or orthopedic group. This is according to AT Efficiency, a sports medicine data analytics and consulting firm.

The study gathered de-identified data from small, medium, and large Healthy Roster customers, including data on in-network referrals, national AT salary averages, and number of ATs providing services per provider. 

 Profit breakdown per AT using Healthy Roster

“Healthy Roster’s capabilities provide athletic trainers opportunities to show their value,” according to Scott Mullett, Owner of AT Efficiency. Healthy Roster, a HIPAA compliant mobile documentation and communication platform, allows Athletic Trainers to track referrals and associate revenue with those services. The system also tracks treatment cost by units.

“We receive anecdotal info frequently describing how our app helps streamline the ATs work flow,” said Dan Fronczak, President and Co-Founder of Healthy Roster. “However, this really takes it to the next level, helping to validate the downstream revenue their outreach efforts are creating as result of the app’s ease of use.”

All Star Athletic Trainer: Beau Kinnaird

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Beau Kinnaird, MEd, AT, CSCS - Southwest General Health / Berea-Midpark HS

Beau Kinnaird - Southwest General.png


It’s been 17 years since Beau Kinnaird started his work as an athletic trainer with the Berea-Midpark sports teams, where he’s been responsible for everything from injury prevention, athlete rehabilitation and conditioning program development. Beau is employed by Southwest General Health Center of Middleburg Heights and earned his BA from Morehead State University and his MEd from Northern Kentucky University.

Beau is certified by the National Athletic Trainers Association (NATA) and National Strength and Conditioning Association (NSCA) and holds membership with the Ohio Athletic Trainers Association (OATA) and the Great Lakes Athletic Trainers Association.

Healthy Roster Director of Customer Success Rob Mottice is impressed with Beau’s adoption of the Healthy Roster platform:

"We got Beau up and running within a day or two so he could use Healthy Roster at a Wrestling Tournament. How quickly and easily he was able to learn the program and watch it work is a testament not only to Healthy Roster's ease of use and flexibility, but Beau’s dedication to the safety of his athletes.”

To hear from Beau himself about his experiences in the athletic training field, check out his responses below:

Why did you become an Athletic Trainer?

That's all on Eric Fisher, and my willing to stay involved in athletics.

Without sharing any PHI of course, what is your most memorable moment as an Athletic Trainer?

It’s not about the games or championships, more along the lines of watching kids grow.  I do not have a memorable moment as an athletic trainer that stands out more than having a student-athlete return and be grateful for your time and attention.

What advice would you give others, either in the profession or considering becoming an Athletic Trainer?

Be passionate about your profession, patient with your clientele and understanding of your peers.

What do you feel people outside of your profession should know about Athletic Trainers?

Usually we are the voice of reason, trying to make educated decisions that are for the benefit of the student-athlete.

What is the key to being successful in Athletic Training?

Be passionate, be willing to give more than you take, and if you sleep well at night, you've done the right things.